Liquid Religiosity of Muslim Immigrants: Transformation of Halal Consumption Identity
DOI:
https://doi.org/10.31943/afkarjournal.v8i2.2239Keywords:
Liquid Religiosity, Halal Consumption, ImmigrantsAbstract
This article introduces the dimension of fluid religiosity, where fluid consumption is defined as temporary, flexible, and adaptive to the environment. Liquid religiosity is conceptualized by the consumption pattern of individuals with immigrant identity, which causes consumption to be fluid or not. The relevance of liquid religiosity refers to the bauman concept of liquid modernity, as an individual's connectedness to the social environment, identity, and accessibility to mobility networks, and the type of uncertainty experienced. This article highlights the flexible consumption orientation and adaptability of Muslim immigrants. The implication is that some Muslim immigrants reside in minority countries, such as Japan, Germany, Australia, and the UK. This becomes a discussion between the transformation of halal consumption identity and consumption compliance. Individuals will have their own meaning of religiosity, with their background and social pressure. However, individuals still feel they have leeway from the country of origin, namely Indonesia.
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