The Influence of Product Quality and Halal Label on the Purchase Decision of Korean Skincare in Surabaya City

Tiara Aufa Rafiqi; Reza Mubarak

doi:10.31943/afkarjournal.v8i2.2300

Authors

Tiara Aufa Rafiqi Universitas Islam Negeri Madura
Reza Mubarak Universitas Islam Negeri Madura

DOI:

https://doi.org/10.31943/afkarjournal.v8i2.2300

Keywords:

Product Quality, Halal Labeling, Purchasing Decisions

Abstract

Skincare can be interpreted as products intended for treating facial skin to make facial skin healthier. It is known that South Korea is the largest importer of facial care products in Indonesia. This study aims to examine the influence of product quality and halal certification on purchasing decisions of Korean skincare products in Surabaya. It employs a quantitative method with an associative approach, and the data is analyzed using statistical techniques. The findings reveal that both product quality and halal certification significantly impact purchasing decisions for Korean skincare.

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